No suprises that the Discovery Channel has realised that its sitting on a possible goldmine of timeless content that can be monetised within the new world of video distribution and monetisation. They certainly have a good sense of humour over at Discover HQ, based on this quote reported in the International Tribune

“Cheetahs are still killing gazelles the same way they did 3,000 years ago,” said Doug Craig, the senior vice president for digital media production. “And on top of that, we don’t have to pay residuals.”

In all seriousness, you may be running a business that has an amazing content archive (photo or video) which with some lateral thinking and marketing could be generating revenue or PR (visits) to your business.