Latest Silverlinemedia.tv VideosDespite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]
Filed under: Online Video Marketing, research | Tagged: borrell, google, online advertising, online video, research, USA | Leave a Comment »
In March 2009, according to the ComScore study, U.S. users watched about 11.5 billion online videos, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video during March. This now equates to an average of 97 videos per viewer—translating into an average online video clip length of 3.4 minutes.
YouTube, [...]
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A new study conducted in November from Marketing Sherpa reports that from a sample of over 1,000 US marketers 56% were happy with the results of the video they have run on their website. Interestingly those that were not believe it was how they executed the video, and still believed that the results were there [...]
Filed under: Online Video Marketing, research | Tagged: research, online video, USA, marketing sherpa, website video | Leave a Comment »
Reports today that major media companies are ramping up their video operations as pressure comes on digital advertising growth, let alone intense pressure on their traditional channels. The driving principle is the premium rates that video ads command. Publishers such as Forbes, Conde Nast, The New York Times and The Street.com relaunched their video platforms [...]
Filed under: Online Video Marketing | Tagged: conde nast, CPM, forbes, mediapost, new york times, USA, video | Leave a Comment »
The Kelsey Group ( www.kelseygroup.com) has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds.
SMB Video Ads are moving faster than expected. Kelsey Group analysts are beginning to see data that suggest the firm’s aggressive video ad forecasts might have been [...]
Filed under: Online Video Marketing | Tagged: interactive local media, kelsey group, New Zealand, online video, research, spotzer, trends, USA | Leave a Comment »
Further evidence that US internet users are moving fast into video arrives today from Mediamark Research & Intelligence (MRI). Downloading TV programs, watching online videos and making online phone calls posted the biggest year-to-year percent increase among adults.
According to responses from MRI’s just released Fall 2008 Survey of the American Consumer, 3.2% of adults said they [...]
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Gartner research reports that video has the advantage of being more measurable, more impactful and more likely to produce results without taking users off a site. Silverlinemedia.tv has scores of case studes showing that the right video embedded into websites increases the KPI’s of the site, primarily around conversions.
Our experience is a focussed deep site [...]
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Finally YouTube announced on Wednesday that they will be copying parent company, Google’s core advertising search business model and offering reverse auction bids for top of search placement of videos.
This will enable both corporate, SME, and even hard core video producers, the ability to get their video (ad) to the top of the list. This [...]
Filed under: Channels and Distribution | Tagged: online advertising, USA, youtube | Leave a Comment »
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