Online Video Watching at Work matches Home

August 9, 2009 by silverlinetv 2 Comments

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New Research Finds 68 Percent of Respondents Watch Videos During the Day.  Interpret (in conjnuction with  Yahoo, Havas, Warner Bros and Media Research and PHD) significant and deep survey on video engagement shows that viewing online video is rampant during work hours as it is during ‘at home’ hours.  For advertising agencies this is particularly revealing for planning. Normally with TV when mass marketing the peak time is normally 6pm to 9pm, clearly with online video advertisers can reach target markets throughout the day at significant levels. This US study has 68% of online users viewing videos through the day.

For small medium businesses this research further supports that your audience is heavily consuming video. Through the right targeting / distribution (and product nature) online video can work through the day for the business.  Creating an online video for you business, product or service is lileky to be one of the best ROI advertising decisions you ever make.

We certainly are seeing significant viewing of business and product video here in New Zealand. View our recent property video report.

  

 

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Online TV commercials beating traditional TV?

November 3, 2008 by silverlinetv Leave a Comment

According to Ad Age today,  the US ABC and CBC networks are spending millions on research to make two arguments: Online-video ads have a bigger impact than TV ads and therefore deserve higher ad rates than TV, and that consumers don’t mind the intrusion. Their initial research from Magid Associates shows consumer recall of an unskippable ad online is 50% compared with 18% for an unskippable ad on broadcast TV. 

We say - Further evidence from world leading players in the commercial field that online video advertising works.

Not to sure how the research company define the ‘control an unskippable ad on traditional broadcast TV’, comments welcome.

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