Watching Online Video is significantly more popular than social media due to the respected Pew Internet Research Centre. 62% of all adults surveyed viewed online video compared to 46% using social media sites, with 11% using the emerging Twitter. This survey has a good demographic nugget revealing 89% of 18-29 years olds are watching online video.

Video and social media are often interlinked with videos posted and shared within social media sites. Video is often the content that creates a discussion or a  reference on a social media site. The key to video marketing is distributing video across both video and socail websites in targeted, appealing ways. At http://www.silverlinemedia.tv our video tracking reports show that even an obscure video or social site can deliver audience if tagged and SEO’d corretly.