Internet Video Viewership 120% year on year growth.

March 10, 2010 by silverlinetv Leave a Comment

Internet users in the USA watched a staggering 34.2 billion videos in January 2010, up 120% year on year, according to the leading internet metrics research company Comscore.   This worked out at 187 videos per viewer in the month. This is further conclusive proof that internet habits are changing from text to video.  The average video length was 4.1 minutes.  You’ve probably done the maths already but that is 12.7 hours of video consumed per video viewer!

Here in the New Zealand local local internet metrics company Nielsen indicate 70% of kiwis online are viewing video.  At Silverlinemedia.tv, we are at the coal-face having made over 2,000 full motion and virtual videos for our clients since our launch in late 2008.  In Janaury our videos were played 30,647 times on our customer’s sites and the numerous video sites we distribute to from the mighty YouTube to Dailymotion.  This accounted for 39,000 minutes of video informing customers about businesses products and services.

Video is clearly on an incremental projectary as costs of production reduce, return and benefit demonstrate the value and the sheer range of opportunities to use video to persuade and inform customers and partners. Add the smarts and effectiveness of online video advertising and the argument for video as a key part of a businesses business / media strategy are frankly pretty simple.

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Local Online Advertising destroying print, cable and local radio

October 11, 2009 by silverlinetv Leave a Comment

borrellogoDespite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into online.

This dramatic spend shift, has certainly been a major component of the closure of 1 in 2 newspapers in the USA over the last 12 months, as advertisers realise they can deliver results (enquiries, sales and branding) at a fraction of the cost online, vs. the tradtional media channels they have been using.

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For local business these kind of statistics should be re-enforcing marketing planning into online media. Viewing the detail shows the key areas of growth are search (effectively Google in New Zealand), directories – increasingly new local offers (see NZS.com and Hotfrog.co.nz here) and vertical directories (good local examples menumania.co.nz for restaurants and equinetrader.co.nz for the horse market).

Online Video is clearly identified as a growth driver through businesses advertising with video online and ensuring their listings in directories and in search engines are re-enforced with video to both stand out and increase conversions.

Unsuprising that search, directories and video are fundamentally changing local advertising behaviour. The old channels did work, they were just expensive and media companies ran obsene proft margins for these, well done to them. They have not adapted fast enough and now small businesses can reach their market more effectively, efficiently and affordably.

If you are small business that is not or is considering changing your marketing mix, drop us a line, we’ll add some distinct value to ensure you get more bang for your hard-earner buck.

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Major UK Online Video Agency Growth

September 13, 2009 by silverlinetv Leave a Comment

webtventerprise

According to a survey by the webtventerprise in the UK Media buyers will be increasing online video advertising budgets by 50% over the next 12 months.  

The survey of 101 media buyers currently booking pre-roll advertising campaigns and found that almost all (97%) were planning on either maintaining or increasing video advertising spend. Over half (54%) were looking at a 50% budget increase in the coming year; while a further 10% said they would be doubling spend.

Despite online video advertising being a relatively new advertising medium, along with brands’ restricted budgets in 2009, Web TV Enterprise’s research revealed that a quarter of buyers are currently spending between £25,000 and £50,000 on a video advertising campaign. 44% of the sample said they spend between £10,000 and £25,000.

Almost 70% of buyers questioned stated a preference towards bespoke, premium ‘solus’ pre-roll adverts; with 82% agreeing that solus spots were more valuable than shared ones.

General survey feedback also suggests confidence in the online video advertising space is high, despite budget cuts and a lack of client understanding being two of the prominent issues facing the industry at present. Many agree that online video advertising will have a strong presence in schedules over the next twelve months.

Jamie Estrin, Director of Web TV Enterprise and IAB Video Council member said: “As one of the largest players in this evolving market, we have seen the appetite for online video advertising grow exponentially since launching our premium online video ad-network in 2007. Our feeling is that we are now at a tipping point in the UK market. We base this on the fact that media agencies are, for the first time, considering online video advertising as part of the media mix on the majority of campaigns where there is a TV ad creative – this was not the case 12 months ago.”

The survey did of course talk to those buyers who are already purchasing online video advertising, nevertheless, a clear indication from the UK, a very strong online advertising market, that online video is moving along to or ahead of the global forecasts posted in our research category.

Pre-roll ads in particular are gaining ground and at Silverlinemedia.tv we have seen solid results from our client tests in this area.

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Online Video Watching at Work matches Home

August 9, 2009 by silverlinetv 2 Comments

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New Research Finds 68 Percent of Respondents Watch Videos During the Day.  Interpret (in conjnuction with  Yahoo, Havas, Warner Bros and Media Research and PHD) significant and deep survey on video engagement shows that viewing online video is rampant during work hours as it is during ‘at home’ hours.  For advertising agencies this is particularly revealing for planning. Normally with TV when mass marketing the peak time is normally 6pm to 9pm, clearly with online video advertisers can reach target markets throughout the day at significant levels. This US study has 68% of online users viewing videos through the day.

For small medium businesses this research further supports that your audience is heavily consuming video. Through the right targeting / distribution (and product nature) online video can work through the day for the business.  Creating an online video for you business, product or service is lileky to be one of the best ROI advertising decisions you ever make.

We certainly are seeing significant viewing of business and product video here in New Zealand. View our recent property video report.

  

 

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New Zealand Property Video Report

July 14, 2009 by silverlinetv Leave a Comment

Internet Video is the fastest growing form of marketing on the internet (IAB). The mighty YouTube is now playing one billion videos globally every day (Comscore 2009).

In New Zealand Property Video is clearly emerging  as a valuable marketing tool. Here at Silverlinemedia.tv our property videos were played over 30,000 times across a range of websites in June.

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As you can see above Property Video is now appearing and being played on franchise / agent national and local sites, property websites like Propertypress.co.nz and RealEstate.co.nz, video and social media sites such as YouTube and also appearing in search engines such as Google.

These are strong results and support New Zealand is one of the emerging video watching nations. 

Imporant to note here that a video play is an engaged viewer watching the property in depth, often for over a minute. This is signifcant vs. say a page impression which is often measured in seconds, as internet users increasingly scan information fast.

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Official – Online Video Advertising Lifts Buying by 40%!

May 13, 2009 by silverlinetv 1 Comment

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Gian Fulgoni, chairman and co-founder of comScore, presented crucial research at the OMMA Hollywood conference in Los Angeles on Monday. 

Brands using online video ads have seen lifts of from 20 percent to 40 percent or higher in terms of incremental buying.  ComScore,  tracks the online viewing and shopping of 2 million individuals in the USA.

View more from Fulgoni in this interview with Beet.TV

At Silverlinemedia.tv our customers are seeing the benefit of delivering their message and promotion in video format rather than text and pics. Sound and motion captures attention and drives desire so effectively. No suprises that hard statisitcal data is now backing up this obvious view.

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Americans watching 13 billion online videos a month

January 6, 2009 by silverlinetv Leave a Comment

emarketeer

Americans watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago, according to numbers released Monday by market researcher ComScore.  

Driven primarily by YouTube 77% of the US internet population viewed online videos in 2008.

With the already massive volume of online video content further increasing in quantity, quality their is not a niche market that is untouched by the rise of online video.   Nearly every business can clearly get their video presented to  the right audience, which is prepared to watch and engage with their message. 2009 is clearly going to be an explosion of video content and usage.  Here at silverlinemedia.tv the team are passionate about enabling ths explosion.

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Online video viewers to reach nearly 1 billion in four years

January 3, 2009 by silverlinetv Leave a Comment

abi_logo  the number of online video viewers will grow from 563 million at the end of 2008 to 941 million by 2013,  according to ABI Research, as convergence, speeds and services increase their speed to market.

“All stakeholders in the online video ecosystem are eyeing the living room,” remarks ABI research director Michael Wolf.  “With the continued adoption of network-connected video game consoles, the porting of popular online video services such as Hulu and Netflix onto third party consumer electronics devices, and network operators’ growing interest in over-the-top video, we see this market for TV-displayed online video continuing to grow.”

This piece of online advertising research supports consumers are truly embracing online video, with total platform independency, what an opportunity to target them with engaging video content and advertising.

 

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Video delivers for websites say US marketers

December 30, 2008 by silverlinetv Leave a Comment

marketingsherpalogoA new study conducted in November from Marketing Sherpa reports that from a sample of over 1,000 US marketers 56% were happy with the results of the video they have run on their website. Interestingly those that were not believe it was how they executed the video, and still believed that the results were there given the right implementation.

This is another encouraging survey reporting video is delivering for websites, particularly given the sample size. A cynic may suggest that marketers would be happy given they probably made the decision, however Marketing Sherpa has good survey track record and the volume of positive attitude is undeniable. The question that is more interesting is to those marketers that have not tested video is why not?
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Local Online Video Advertising is a Game Changer

December 22, 2008 by silverlinetv Leave a Comment

kelsey-group The Kelsey Group ( www.kelseygroup.com) has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds.
SMB Video Ads are moving faster than expected. Kelsey Group analysts are beginning to see data that suggest the firm’s aggressive video ad forecasts might have been too low. At Interactive Local Media 2008, for example, Gordon Henry, Spotzer’s president of North and South America, suggested that within a few years half of SMBs that have Web sites will have a video advertisement. That’s approximately 3 million small-business ads in the next few years in the United States alone. What to watch for in 2009: Even faster adoption than The Kelsey Group’s forecast of a 163 percent compound annual growth rate (CAGR).
The Kelsey Group have a strong track record in forecasting local media advertising trends. This US trend is being mirrored world wide. Locally in New Zealand silverlinemedia.tv has produced its 1,000 online video fro SMBs since our inception in July 2008. 2009 is looking to be a terrific year for the online video medium in both take-up and the product offer.

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