Latest Silverlinemedia.tv VideosDespite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]
Filed under: Online Video Marketing, research | Tagged: borrell, google, online advertising, online video, research, USA | Leave a Comment »
The Arbitron Out-of-Home Digital Video Display Study 2009 study reveals that approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display in the past month at one or more of the 17 types of public venues examined for the report. The general audience for OOH [...]
Filed under: Channels and Distribution, Online Video Marketing | Tagged: arbitron, digital display, digital media, online video, ooh | Leave a Comment »
Our online video solution for business now delivers to iphone / mobiles and plasma/kiosks at no extra cost! http://bit.ly/QSSOD – your video seen
Filed under: 1, Channels and Distribution | Tagged: blackberry, iphone, ipod, kiosk, mobile, online video, plasma, screen media | Leave a Comment »
New Research Finds 68 Percent of Respondents Watch Videos During the Day. Interpret (in conjnuction with Yahoo, Havas, Warner Bros and Media Research and PHD) significant and deep survey on video engagement shows that viewing online video is rampant during work hours as it is during ‘at home’ hours. For advertising agencies this is particularly revealing for planning. Normally [...]
Filed under: research | Tagged: research, online video, TV, interpret.Yahoo, Havas, Warner Bros, Media Research, PHD | 2 Comments »
Americans watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago, according to numbers released Monday by market researcher ComScore.
Driven primarily by YouTube 77% of the US internet population viewed online videos in 2008.
With the already massive volume of online video content further increasing in quantity, quality their is not a niche market [...]
Filed under: Channels and Distribution, Online Video Marketing | Tagged: comscore, internet advertising, online video, research, US, youtube | Leave a Comment »
A new study conducted in November from Marketing Sherpa reports that from a sample of over 1,000 US marketers 56% were happy with the results of the video they have run on their website. Interestingly those that were not believe it was how they executed the video, and still believed that the results were there [...]
Filed under: Online Video Marketing, research | Tagged: research, online video, USA, marketing sherpa, website video | Leave a Comment »
The Kelsey Group ( www.kelseygroup.com) has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds.
SMB Video Ads are moving faster than expected. Kelsey Group analysts are beginning to see data that suggest the firm’s aggressive video ad forecasts might have been [...]
Filed under: Online Video Marketing | Tagged: interactive local media, kelsey group, New Zealand, online video, research, spotzer, trends, USA | Leave a Comment »
Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008.
In August, [...]
Filed under: Online Video Marketing, research | Tagged: agency, emarketer, google, online advertising, online video, research google, SME | Leave a Comment »
Further evidence that US internet users are moving fast into video arrives today from Mediamark Research & Intelligence (MRI). Downloading TV programs, watching online videos and making online phone calls posted the biggest year-to-year percent increase among adults.
According to responses from MRI’s just released Fall 2008 Survey of the American Consumer, 3.2% of adults said they [...]
Filed under: research | Tagged: alexa, comscore, MRI, online video, research, USA | Leave a Comment »
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