German video consumption on youtube

25.9 million German Internet users viewed more than 3 billion videos online in August 2008 according to the comScore Video Metrix service. That’s an incredible 95 videos per user with the average video playing just over 4 minutes.  Google Sites lead the pack, primarily due to YouTube.

Therefore the total German online video viewing audience in August watched an astounding total of 219 million hours of video content, or individually just over three hours.

According to comscore 73% of Germans are actively watching video vs. 70% in the UK and 66% here in New Zealand (Nielsen Net-ratings). 

The take-up of video across continents is consistent and its moving fast in total percentages and time spent.

the online video marketing revolution evangelists

We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.

We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.

With the current internet reach levels, reasonable broadband penetrations, and the empowering cost/smarts of online video we aim to smash down the barriers for SME’s to compete with major corporate advertising. 

Our mantra is online video marketing that delivers, we aim to create engaging advertising and marketing video and smartly get this video to the right audience to stimulate brand engagement and direct response i.e. revenue for bottom line return for SME’s.

Wish us luck, we aim to change the media/marketing landscape – we’d love to know what you think of our concept.

About Us

Silverlinemedia.tv aims to be the leading specialized online video production and marketing service focused on SME’s n New Zealand, Siverline Media has a unique operational national capability and infrastructure backed by a strong experienced management team. We provide online video strategy development services, produce high quality low-cost Internet videos and develop and execute plans to deliver those videos across the Internet to the right audience at the right time.