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In New Zealand Property Video is clearly emerging  as a valuable marketing tool. Here at Silverlinemedia.tv our property videos were played over 30,000 times across a range of websites in June.

As you can see above Property Video is now appearing and being played on franchise / agent national and local sites, property websites like Propertypress.co.nz and RealEstate.co.nz, video and social media sites such as YouTube and also appearing in search engines such as Google.

These are strong results and support New Zealand is one of the emerging video watching nations. 

Imporant to note here that a video play is an engaged viewer watching the property in depth, often for over a minute. This is signifcant vs. say a page impression which is often measured in seconds, as internet users increasingly scan information fast.

Silverlinemedia.tv

Silverlinemedia.tv, New Zealand’s biggest internet video company, has opened a Chrischurch office to develop the demand from customers in the South Island for website video production and marketing.

The new South Island office is headed up by highly experienced media executive David Parlane, who until recently headed up ACP Trader in the South Island and has had executive sales roles in magazine, radio and cinema and online.

David comments ‘This is the most exciting business and media solution I have been involved in for a long-time. The value proposition and response customers across different markets from property to retail is simply terrific. We have big plans and I am pleased to announce Peter Wilson on board with me, who has a very strong background in the travel and hospitality trade. ’

Lee Williams, Chairperson of Silverlinemedia.tv  – I’m thrilled to be able to attract highly experienced talents like David Parlane  and Peter Wilson, to drive and develop Silverlinemedia.tv services through the South Island.

We’ve now created over 1,400 website videos since August across many industries and are our customers are receiving terrific response.

The Kelsey Group have a strong track record in forecasting local media advertising trends. This US trend is being mirrored world wide. Locally in New Zealand silverlinemedia.tv has produced its 1,000 online video fro SMBs since our inception in July 2008. 2009 is looking to be a terrific year for the online video medium in both take-up and the product offer.

This wave of embracement in New Zealand quickly follows on from a US report by the Kelsley Group earlier in the year which showed in the US a third off all dealers were already taking advantage of video.  The survey reported 59% of dealers planned to use video on their own websites within the next 12 months

The rational for this explosion. Is simple. Our view that video increases conversions for websites is supported by Larry Pryg, the National Marketing Manager for GM’s certified-used auto business has stated that “Video is exploding,” and that when it comes to used cars, dealer websites that have video are 2X more likely to generate phone calls or emails from prospective shoppers vs. websites just using still pictures.