Latest Silverlinemedia.tv VideosYouTube has launched a home page redesign which brings search more to the fore. Not surprising given it is the second biggest search engine on the web, after parent company Google. However I suspect the redesign is more about the launch of YouTube AdSense.
An evolutionary change reducing clutter and putting focus on search. YouTube [...]
Filed under: Channels and Distribution | Tagged: google, marketing, silverlinemedia.tv, video seo, youtube | Leave a Comment »
No, this is not a viewer who is considering matrimonial bliss, but an interesting and large audience of video. According to Forrest Consulting the 40% of viewers who watch more than thirty minutes a week are young, influential and interestingly watch a great deal of long-form online video and pay attention to the brand messages [...]
Filed under: Online Video Marketing | Tagged: forrester, marketing, research, veoh, video, video usage | Leave a Comment »
We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.
We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.
Filed under: Online Video Marketing | Tagged: IAB, marketing, media, Nielsen, research, silverline, SME, video | Leave a Comment »
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