YouTube Redesign focusses on Search and AdSense

August 14, 2009 by silverlinetv Leave a Comment

youtube

YouTube has launched a home page redesign which brings search more to the fore. Not surprising given it is the second biggest search engine on the web, after parent company Google. However I suspect the redesign is more about the launch of YouTube AdSense.  

An evolutionary change reducing clutter and putting focus on search. YouTube  ran an astoundingly large multivariate experiment with over 1,024 versions on the US-English homepage. Utilizing Google Website Optimizer, they made small changes to three key sections on the homepage with the goal of increasing the number of people who signed up for an account. They claim the results were impressive: the new page performed 15.7% better than the original, resulting in thousands more sign-ups and personalized views to the homepage every day.

The push on search and the imminent launch of YouTube adsense, further prioritises the need for companies to ensure their content/message is not only on video sharing sites like YouTube but that their online video is also correctly tagged and optimized. We have achieved good results for our clients in this area, and this change further prioritises our focus on YouTube marketing.

Check out the YouTube blog on their multivariate experiment.

Filed under Channels and Distribution Tagged with , , , ,

The Engaged Video Viewer

October 11, 2008 by silverlinetv Leave a Comment

No, this is not a viewer who is considering matrimonial bliss, but an interesting and large audience of video. According to Forrest Consulting the 40% of viewers who watch more than thirty minutes a week are young, influential and interestingly watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments. This certainly conflicts with a common view that the young have a short-attention span, and that advertisers need to rapidly get their message across.

Forrester conducated the research for Veoh Networks. Steve Mitgang, their CEO states on the back of this research “Now is the time for advertisers to re-think their approaches to marketing in online video in order to captivate these valuable viewers”.

There’s more detail on the engaged viewer at Veoh 
Who is the Engaged Online Video Viewer?

Filed under Online Video Marketing Tagged with , , , , ,

the online video marketing revolution evangelists

October 10, 2008 by silverlinetv Leave a Comment

We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.

We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.

With the current internet reach levels, reasonable broadband penetrations, and the empowering cost/smarts of online video we aim to smash down the barriers for SME’s to compete with major corporate advertising. 

Our mantra is online video marketing that delivers, we aim to create engaging advertising and marketing video and smartly get this video to the right audience to stimulate brand engagement and direct response i.e. revenue for bottom line return for SME’s.

Wish us luck, we aim to change the media/marketing landscape – we’d love to know what you think of our concept.

About Us

Silverlinemedia.tv aims to be the leading specialized online video production and marketing service focused on SME’s n New Zealand, Siverline Media has a unique operational national capability and infrastructure backed by a strong experienced management team. We provide online video strategy development services, produce high quality low-cost Internet videos and develop and execute plans to deliver those videos across the Internet to the right audience at the right time.

Filed under Online Video Marketing Tagged with , , , , , , ,