eMarketer has a new report available that details yearly projections for online video ad spending through to 2013.  The report, titled “The Video Advertising Online Report,” demonstrates that although 2008 was a change year with both the elections and the olympics suppoting the rise of socail video media , in another 4 years video advertising effectively will be a standard in the USA.

This comes in shortly after the intensive research report from LiveRail, the video advertising San Francisco technology start-up, which forecasted a 50% plus growth in US video advertising over the next two years reaching close to US$1bn by 2010.

a sure thing trend

According to the report, online video advertising currently only represents 2.4% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion US dollars.