Major UK Online Video Agency Growth

September 13, 2009 by silverlinetv Leave a Comment

webtventerprise

According to a survey by the webtventerprise in the UK Media buyers will be increasing online video advertising budgets by 50% over the next 12 months.  

The survey of 101 media buyers currently booking pre-roll advertising campaigns and found that almost all (97%) were planning on either maintaining or increasing video advertising spend. Over half (54%) were looking at a 50% budget increase in the coming year; while a further 10% said they would be doubling spend.

Despite online video advertising being a relatively new advertising medium, along with brands’ restricted budgets in 2009, Web TV Enterprise’s research revealed that a quarter of buyers are currently spending between £25,000 and £50,000 on a video advertising campaign. 44% of the sample said they spend between £10,000 and £25,000.

Almost 70% of buyers questioned stated a preference towards bespoke, premium ‘solus’ pre-roll adverts; with 82% agreeing that solus spots were more valuable than shared ones.

General survey feedback also suggests confidence in the online video advertising space is high, despite budget cuts and a lack of client understanding being two of the prominent issues facing the industry at present. Many agree that online video advertising will have a strong presence in schedules over the next twelve months.

Jamie Estrin, Director of Web TV Enterprise and IAB Video Council member said: “As one of the largest players in this evolving market, we have seen the appetite for online video advertising grow exponentially since launching our premium online video ad-network in 2007. Our feeling is that we are now at a tipping point in the UK market. We base this on the fact that media agencies are, for the first time, considering online video advertising as part of the media mix on the majority of campaigns where there is a TV ad creative – this was not the case 12 months ago.”

The survey did of course talk to those buyers who are already purchasing online video advertising, nevertheless, a clear indication from the UK, a very strong online advertising market, that online video is moving along to or ahead of the global forecasts posted in our research category.

Pre-roll ads in particular are gaining ground and at Silverlinemedia.tv we have seen solid results from our client tests in this area.

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Video ads twice as powerful

December 1, 2008 by silverlinetv Leave a Comment

iab-canada-nav_logoThe Interactive Advertising Bureau of Canada reports that video has proven to be an incredibly hard-working online ad format for Advertisers. Recent research compiled from almost 200 Video campaigns already in Dynamic Logic’s Market Norms database, indicates that Video ads are twice as powerful as all other Online ad formats in drawing consumers attention to the ads themselves; and almost 40 percent more effective in driving brand message association.

IAB Canada encourages advertisers of all types who have been considering getting into either in-stream, rich media or over-the-page Audio and Video advertising, to take immediate action on these new pilot project rates, in order to benefit from Video ad effectiveness in 2009 and beyond.”

Further compelling evidence that using a display (banner) ad space and using compelling video within gains attention and drives a brand message. The message is simple for adverisers (agency or SME) good video ads work far better than other formats.

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the online video marketing revolution evangelists

October 10, 2008 by silverlinetv Leave a Comment

We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.

We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.

With the current internet reach levels, reasonable broadband penetrations, and the empowering cost/smarts of online video we aim to smash down the barriers for SME’s to compete with major corporate advertising. 

Our mantra is online video marketing that delivers, we aim to create engaging advertising and marketing video and smartly get this video to the right audience to stimulate brand engagement and direct response i.e. revenue for bottom line return for SME’s.

Wish us luck, we aim to change the media/marketing landscape – we’d love to know what you think of our concept.

About Us

Silverlinemedia.tv aims to be the leading specialized online video production and marketing service focused on SME’s n New Zealand, Siverline Media has a unique operational national capability and infrastructure backed by a strong experienced management team. We provide online video strategy development services, produce high quality low-cost Internet videos and develop and execute plans to deliver those videos across the Internet to the right audience at the right time.

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