YouTube, Fox Interactive Media and Hulu top research company ComScore’s list of sites providing the most-watched online videos.

The volume is overwheming and continues to escale to normal surfing behaviour. Key learnings are attention spans are brief. As we know at silverlinemedia.tv – the majority of online video, particularly advertising, works best at the 2 minute mark. However of interest is the significant rise of broadcast streams from traditional and new broadcasters and networks such as Hulu.com.

“All stakeholders in the online video ecosystem are eyeing the living room,” remarks ABI research director Michael Wolf.  “With the continued adoption of network-connected video game consoles, the porting of popular online video services such as Hulu and Netflix onto third party consumer electronics devices, and network operators’ growing interest in over-the-top video, we see this market for TV-displayed online video continuing to grow.”

This piece of online advertising research supports consumers are truly embracing online video, with total platform independency, what an opportunity to target them with engaging video content and advertising.