Yanks Watch 11.5 billion online videos in March!

May 13, 2009 by silverlinetv Leave a Comment

cs_logoIn March 2009, according to the ComScore study, U.S. users watched about 11.5 billion online videos, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video during March. This now equates to an average of 97 videos per viewer—translating into an average online video clip length of 3.4 minutes.

YouTube, Fox Interactive Media and Hulu top research company ComScore’s list of sites providing the most-watched online videos.

The volume is overwheming and continues to escale to normal surfing behaviour. Key learnings are attention spans are brief. As we know at silverlinemedia.tv – the majority of online video, particularly advertising, works best at the 2 minute mark. However of interest is the significant rise of broadcast streams from traditional and new broadcasters and networks such as Hulu.com.

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Online video viewers to reach nearly 1 billion in four years

January 3, 2009 by silverlinetv Leave a Comment

abi_logo  the number of online video viewers will grow from 563 million at the end of 2008 to 941 million by 2013,  according to ABI Research, as convergence, speeds and services increase their speed to market.

“All stakeholders in the online video ecosystem are eyeing the living room,” remarks ABI research director Michael Wolf.  “With the continued adoption of network-connected video game consoles, the porting of popular online video services such as Hulu and Netflix onto third party consumer electronics devices, and network operators’ growing interest in over-the-top video, we see this market for TV-displayed online video continuing to grow.”

This piece of online advertising research supports consumers are truly embracing online video, with total platform independency, what an opportunity to target them with engaging video content and advertising.

 

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