Videos improve website performance

gartner2Gartner research reports that video has the advantage of being more measurable, more impactful and more likely to produce results without taking users off a site.  Silverlinemedia.tv has scores of case studes showing that the right video embedded into websites increases the KPI’s of the site, primarily around conversions.

Our experience is a focussed deep site with video promotion, how-to beats a site with breadth.

Protail Content filling the niche video advertising space

Protail Video is clearly creating significant audience and volume in niche segments, enabling terrifgartner_logoic targeting opportunities. Protail Content. the gap between professionally produced content and user-generated content, is giving traditional niche media owners the frights. Within the masses of content availalbe new stars and loyalties are emerging, creating further online video advertising opportunities.

Gartner, Inc. this week reported that protail video is offering consumers a wide range of higher-quality niche content and providing advertisers a safe, targeted inventory in which they can place ads.  The amount of protail content has grown as much as 600 percent in the past year, despite a complex distribution labyrinth and fragmented monetization opportunities.

Worldwide protail advertising revenue is expected to total $75 million in 2008, and grow in excess of $1.5 billion by 2012. This segment will offer advertisers in search of targeted noncopyrighted video inventory a major placement opportunity.

Siverlinemedia.tv believes that many of our SME customer’s will be heavily targeting protail content shows as targeting, reach and price/value is becoming significant.