The Engaged Video Viewer

silverlinetv — Sat, 11 Oct 2008 06:07:29 +0000

No, this is not a viewer who is considering matrimonial bliss, but an interesting and large audience of video. According to Forrest Consulting the 40% of viewers who watch more than thirty minutes a week are young, influential and interestingly watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments. This certainly conflicts with a common view that the young have a short-attention span, and that advertisers need to rapidly get their message across.

Forrester conducated the research for Veoh Networks. Steve Mitgang, their CEO states on the back of this research “Now is the time for advertisers to re-think their approaches to marketing in online video in order to captivate these valuable viewers”.

There’s more detail on the engaged viewer at Veoh
Who is the Engaged Online Video Viewer?

Posted in Online Video Marketing Tagged: forrester, marketing, research, veoh, video, video usage

VideoRevo - the online video advertising blog » forrester

The Engaged Video Viewer