German video consumption on youtube

silverlinetv — Fri, 31 Oct 2008 05:52:49 +0000

25.9 million German Internet users viewed more than 3 billion videos online in August 2008 according to the comScore Video Metrix service. That’s an incredible 95 videos per user with the average video playing just over 4 minutes. Google Sites lead the pack, primarily due to YouTube.

Therefore the total German online video viewing audience in August watched an astounding total of 219 million hours of video content, or individually just over three hours.

According to comscore 73% of Germans are actively watching video vs. 70% in the UK and 66% here in New Zealand (Nielsen Net-ratings).

The take-up of video across continents is consistent and its moving fast in total percentages and time spent.

Posted in research Tagged: comscore, europe, germany, Nielsen, research, video, youtube

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German video consumption on youtube