Online video advertising growth strong despite slowdown

November 26, 2008 by silverlinetv Leave a Comment

emarketeer1Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008.

In August, before the full impact of the economic slowdown and its impact on the technology sector was apparent, eMarketer had predicted online ad spending would grow by 14.5 percent in 2009.

No suprises. Display has a terrific role to play in brand enagement as well as ROI and now with broadband, consumer video habits and a plethora of agency and SME video solutions and ideas the advertiser can really engage their audience with video advertising and content via the PC and increasingly through the take-up of the ‘new’ devices. Our view a targeted engaging piece of video vs. dead trees and mass broadcast. Let battle commence.

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Video Advertising shaking off the Crunch

October 25, 2008 by silverlinetv 1 Comment

David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. has significant revised his video advertising forecast down but the growth is still impressive reading, up 50% to 80%.  The eMarketer estimate is down from $1.35 billion to $505 million.

David Hallerman and his team are convined that online video advertising growth will sustatin an above 50% growth rate for the next five years.  Given the current economic climate this forecast should attract both online publishers and investors alike.

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Video advertising projects high

October 11, 2008 by silverlinetv Leave a Comment

Here at Siverlinemedia.tv we are convinced that the video advertising online is shaking the ground of traditional advertising models. Here are two recent research reports that almost support our enthusiastic view of online video.

eMarketer has a new report available that details yearly projections for online video ad spending through to 2013.  The report, titled “The Video Advertising Online Report,” demonstrates that although 2008 was a change year with both the elections and the olympics suppoting the rise of socail video media , in another 4 years video advertising effectively will be a standard in the USA.

 

This comes in shortly after the intensive research report from LiveRail, the video advertising San Francisco technology start-up, which forecasted a 50% plus growth in US video advertising over the next two years reaching close to US$1bn by 2010.

a sure thing trend

a sure thing trend

According to the report, online video advertising currently only represents 2.4% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion US dollars.

 

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