The Interactive Advertising Bureau of Canada reports that video has proven to be an incredibly hard-working online ad format for Advertisers. Recent research compiled from almost 200 Video campaigns already in Dynamic Logic’s Market Norms database, indicates that Video ads are twice as powerful as all other Online ad formats in drawing consumers attention to the ads themselves; and almost 40 percent more effective in driving brand message association.

IAB Canada encourages advertisers of all types who have been considering getting into either in-stream, rich media or over-the-page Audio and Video advertising, to take immediate action on these new pilot project rates, in order to benefit from Video ad effectiveness in 2009 and beyond.”

Further compelling evidence that using a display (banner) ad space and using compelling video within gains attention and drives a brand message. The message is simple for adverisers (agency or SME) good video ads work far better than other formats.