Posted on October 7, 2009 by silverlinetv
We are often asked at Silverlinemedia.tv, what makes an engaging video. Many of our clients initially want a ‘funny video’ or a ‘viral video’. There certainly have been some terrific ‘funny online videos’ but the key questions we work through with our customers at the start of a brief include :
What is the role / [...]
Filed under: 1, Online Video Marketing, research | Tagged: ad effectiveness, silverlinemedia.tv | Leave a Comment »
Posted on August 25, 2009 by silverlinetv
Research released by Dynamic Logic, the leaders in measuring digital advertising effectiveness, reveals that ad campaigns using Rich Media with Video created the strongest brand impact (across most branding goals, including aided brand awareness, online ad awareness, brand favorability, and purchase intent) compared to campaigns using Simple Flash and Rich Media without Video formats. (See chart [...]
Filed under: Online Video Marketing | Tagged: ad effectiveness, dynamic logic, flash, online advertising, online video | Leave a Comment »
Posted on December 1, 2008 by silverlinetv
The Interactive Advertising Bureau of Canada reports that video has proven to be an incredibly hard-working online ad format for Advertisers. Recent research compiled from almost 200 Video campaigns already in Dynamic Logic’s Market Norms database, indicates that Video ads are twice as powerful as all other Online ad formats in drawing consumers attention to the ads [...]
Filed under: research | Tagged: ad effectiveness, canada, IAB, research, video | Leave a Comment »
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