Shoppers increasingly watching online Retail Video

March 2, 2009 by silverlinetv Leave a Comment

researchandmarketsThe number of online shoppers who watch retail videos grew 40% in a year.  Not suprising given trends and that obvious fact that video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase or an enquiry.

Research and Markets’  report analyzes the power of product videos to lower the number of abandoned shopping carts, reduce return rates and generate higher sales.

A key obstacle to greater video adoption among online retailers is the high cost of in-house video production. But the data shows increased sales may outweigh increased costs. 

This is more of a perception given the rise of online video specialists. At  Silverlinemedia.tv we create, host and distribute online video for businesses from only NZ$250.

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Video is gold to jewellery and watch sales

October 27, 2008 by silverlinetv Leave a Comment

Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.  Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer Web sites.
Consumers also cited online video as an influence in their recent purchases, the majority of which are younger male watch buyers. 

“Online video is fast becoming an increasingly popular advertising vehicle, especially for marketers of style products,” said C. Lee Smith, president and CEO of Ad-ology Research. “Many videos found online for watches resemble mini-movies more than commercials. Our study finds that for one in five male jewelry/watch buyers 18 to 24, online video does more than entertain, it impacts what they buy or where they buy it.”

The full report covering “Media Influence on Consumer Choice: Jewelry & Watches” is available through Ad-ology and can be purchased online at http://www.ad-ology.net. 

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