New Zealand Property Video is Growing

September 7, 2009 by silverlinetv Leave a Comment

As the New Zealand property market shows signs of movement you should be considering internet video as part of your marketing mix to help create excitement about your listings.

Internet Video is the most popular activity on the internet, ahead of social media (i.e. facebook) according to a recent US study from Pew/Yahoo.

In New Zealand Property Video continues to emerge. Here at Silverlinemedia.tv our property videos were played nearly 15,000 times across a range of websites in August.  Unlike page views which can have low time spent on the actual page, video plays present a highly engaged viewer 75% of whom, have watched the entire property video. These are truly interested buyers, not tyre-kickers.
videoreport
The video property marketing solution distributes the video across agent websites, real estate portal websites, video sharing websites like YouTube and buzzed through social media websites.

Silverlinemedia.tv has been busy in expanding property video marketing and distribution to drive response for property video and now all video is also available for mobile and plasma/kiosks.

Expanding the distribution of online video to mobile and screen media exposes the video to further marketing channels and offers agents different techniques to get their vendors videos exposed to engaged potential buyers.

Filed under Channels and Distribution, Real Estate Video Tagged with , , , ,

New Zealand Property Video Report

July 14, 2009 by silverlinetv Leave a Comment

Internet Video is the fastest growing form of marketing on the internet (IAB). The mighty YouTube is now playing one billion videos globally every day (Comscore 2009).

In New Zealand Property Video is clearly emerging  as a valuable marketing tool. Here at Silverlinemedia.tv our property videos were played over 30,000 times across a range of websites in June.

propertyreport

As you can see above Property Video is now appearing and being played on franchise / agent national and local sites, property websites like Propertypress.co.nz and RealEstate.co.nz, video and social media sites such as YouTube and also appearing in search engines such as Google.

These are strong results and support New Zealand is one of the emerging video watching nations. 

Imporant to note here that a video play is an engaged viewer watching the property in depth, often for over a minute. This is signifcant vs. say a page impression which is often measured in seconds, as internet users increasingly scan information fast.

Filed under Real Estate Video, research Tagged with , , ,