Latest Silverlinemedia.tv VideosDespite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]
Filed under: Online Video Marketing, research | Tagged: borrell, google, online advertising, online video, research, USA | Leave a Comment »
Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the US IAB Internet Advertising Revenue Report for the first half of 2009 on 5th October. U.S. Internet advertising revenues were at $10.9 billion in that six month period.
The important metric is the report that digital video continues to experience robust growth with a 38% increase [...]
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According to a survey by the webtventerprise in the UK Media buyers will be increasing online video advertising budgets by 50% over the next 12 months.
The survey of 101 media buyers currently booking pre-roll advertising campaigns and found that almost all (97%) were planning on either maintaining or increasing video advertising spend. Over half (54%) [...]
Filed under: Online Video Marketing, research | Tagged: IAB, research, UK, video advertising, webtventerprise | Leave a Comment »
The Arbitron Out-of-Home Digital Video Display Study 2009 study reveals that approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display in the past month at one or more of the 17 types of public venues examined for the report. The general audience for OOH [...]
Filed under: Channels and Distribution, Online Video Marketing | Tagged: arbitron, digital display, digital media, online video, ooh | Leave a Comment »
Excited by our new video distribution model hosted, video sites, social sites, mobile, kiosk, local media, video SEO http://bit.ly/wNY0P
Filed under: Channels and Distribution, Online Video Marketing | Tagged: kiosk, mobile, video distribution, video marketing | Leave a Comment »
Strong hard research from leading online research company from Comscore and dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies demonstrates that online advertising delivers greater bottom line sales ($$$$$) than TV advertising.
Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their target [...]
Filed under: Online Video Marketing | Tagged: comscore, online advertising, dunnhubby, tv advertising | Leave a Comment »
A key objective and finding in the recently released Interpret Survey was that high engagement levels translate into high satisfaction for viewers, high brand recall for advertisers, a greater inclination for consumers to seek product information, and potentially more money for publishers. An obvious sequence of events, but critical for publishers for proof for online video investment and sales pitches as [...]
Filed under: Online Video Marketing, research | Tagged: agency, eyewonder, interpret, product video, video engagement, video research | Leave a Comment »
Bing Video Search focus clearly rose a level with the suprise (really) integration of Yahoo and Microsoft’s Bing search. What ever your view on their joint ability to compete with Google this service has an improved share, and well worth the effort of focussing resources for it. With most search marketers spending their time on Google, often you can optimise for Bing and [...]
Filed under: Online Video Marketing | Tagged: bing, google, microsoft, video optimisation, video seo, yahoo | Leave a Comment »
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