What is an Engaging Online Video?

We are often asked at Silverlinemedia.tv, what makes an engaging video. Many of our clients initially want a ‘funny video’ or a ‘viral video’.  There certainly have been some terrific ‘funny online videos’ but the key questions we work through with our customers at the start of a brief include :

What is the role / [...]

Online Video Revenue Per Minute more than TV Advertising

Britain’s top free-to-air commercial broadcaster is claiming to makes more money per viewer streaming talent show ‘The X-Factor’ to computers than broadcasting it into homes.
“We are hugely pleased with the numbers for ITV.com on revenue,” ITV’s director of online content Ben McOwen Wilson said at the Edinburgh Television Festival. “We get 8 pence per hour on [...]

Online Video goes Mobile and to Screen Media

Our online video solution for business now delivers to iphone / mobiles and plasma/kiosks at no extra cost! http://bit.ly/QSSOD – your video seen

Kiwi Inventor Video

Great Kiwi Inventor Video shows us how to solve vandalised streetposts – students beware!  The video we created for PoleSolutions has been a successful traditonal direct marketing tool to, as well as a great example of explainng a new idea in a clear and energetic way online.  The video (DVD) has also been mailed direct [...]

Recruitment Videos New Zealand

At Silverlinemedia.tv we are rolling out recruitment videos in New Zealand. It is incredible to think that recruitment companies and businesses are still rying to sell their company’s position with 20 words in 5ccms – sure its reduced but its still happening.
We will keep you posted on both the recruitment agency, companies and even the candidates videos. [...]

Online Video Translation

One Online video several languages ideal for cosmopolitan and export markets – lauching this week from http;//www.silverlinemedia.tv. Watch this space for updates.

Why do agencies love internet video but struggle with environment?

EMarketer reports an overwhelming majority of advertising agencies are forecasting major investment in online video advertising.  Well done to traditional suits for finally catching up.
Unfortunately, in a survey conducted by video advertising network BrightRoll, 45% of buyers said the quality of surrounding content was of utmost importance, followed by click-through rate (27%) and site placement (25%).
Quality [...]

Big Rise in Pro Video Views

Report  that professionally produced and distributed online video continued unabated in 2008, with cumulative volume advancing 24.3% to 41.6 billion views.
Accustream’s category-by-category analysis of cumulative views shows music with 25.5%, news 22.6%, entertainment/kids at 20.2%.
With the overall category (pro, user, retail etc) on the rise as per comscore reports in this blog,  consumers obvioulsy want to watch [...]

Online video viewers to reach nearly 1 billion in four years

  the number of online video viewers will grow from 563 million at the end of 2008 to 941 million by 2013,  according to ABI Research, as convergence, speeds and services increase their speed to market.
“All stakeholders in the online video ecosystem are eyeing the living room,” remarks ABI research director Michael Wolf.  “With the continued [...]