Latest Silverlinemedia.tv VideosDespite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]
Filed under: Online Video Marketing, research | Tagged: borrell, google, online advertising, online video, research, USA | Leave a Comment »
Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the US IAB Internet Advertising Revenue Report for the first half of 2009 on 5th October. U.S. Internet advertising revenues were at $10.9 billion in that six month period.
The important metric is the report that digital video continues to experience robust growth with a 38% increase [...]
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Britain’s top free-to-air commercial broadcaster is claiming to makes more money per viewer streaming talent show ‘The X-Factor’ to computers than broadcasting it into homes.
“We are hugely pleased with the numbers for ITV.com on revenue,” ITV’s director of online content Ben McOwen Wilson said at the Edinburgh Television Festival. “We get 8 pence per hour on [...]
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According to a survey by the webtventerprise in the UK Media buyers will be increasing online video advertising budgets by 50% over the next 12 months.
The survey of 101 media buyers currently booking pre-roll advertising campaigns and found that almost all (97%) were planning on either maintaining or increasing video advertising spend. Over half (54%) [...]
Filed under: Online Video Marketing, research | Tagged: research, IAB, video advertising, UK, webtventerprise | Leave a Comment »
As the New Zealand property market shows signs of movement you should be considering internet video as part of your marketing mix to help create excitement about your listings.
Internet Video is the most popular activity on the internet, ahead of social media (i.e. facebook) according to a recent US study from Pew/Yahoo.
In New Zealand Property Video [...]
Filed under: Channels and Distribution, Real Estate Video | Tagged: new zealand property, property market, property video, video marketing, video property | Leave a Comment »
The Arbitron Out-of-Home Digital Video Display Study 2009 study reveals that approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display in the past month at one or more of the 17 types of public venues examined for the report. The general audience for OOH [...]
Filed under: Channels and Distribution, Online Video Marketing | Tagged: arbitron, digital display, digital media, online video, ooh | Leave a Comment »
Excited by our new video distribution model hosted, video sites, social sites, mobile, kiosk, local media, video SEO http://bit.ly/wNY0P
Filed under: Channels and Distribution, Online Video Marketing | Tagged: mobile, video distribution, kiosk, video marketing | Leave a Comment »
Entertainment Weekly (owned by CBS) will on September 18th run the first video ad inside a magazine promoting Pepsi Max. The revolutionary technology comes from Americhip.
The technology for the battery-powered ads can handle about 40 minutes of video. The screen, is 2.7 mm thick with a 320×240 resolution screen which uses thin film transistor liquid crystal [...]
Filed under: Channels and Distribution | Tagged: americhip, cbs, kindle, kiosk, magazines, mobile, pepsi, video, youtube | Leave a Comment »
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