Internet users in the USA watched a staggering 34.2 billion videos in January 2010, up 120% year on year, according to the leading internet metrics research company Comscore.   This worked out at 187 videos per viewer in the month. This is further conclusive proof that internet habits are changing from text to video.  The average video length was 4.1 minutes.  You’ve probably done the maths already but that is 12.7 hours of video consumed per video viewer!

Here in the New Zealand local local internet metrics company Nielsen indicate 70% of kiwis online are viewing video.  At Silverlinemedia.tv, we are at the coal-face having made over 2,000 full motion and virtual videos for our clients since our launch in late 2008.  In Janaury our videos were played 30,647 times on our customer’s sites and the numerous video sites we distribute to from the mighty YouTube to Dailymotion.  This accounted for 39,000 minutes of video informing customers about businesses products and services.

Video is clearly on an incremental projectary as costs of production reduce, return and benefit demonstrate the value and the sheer range of opportunities to use video to persuade and inform customers and partners. Add the smarts and effectiveness of online video advertising and the argument for video as a key part of a businesses business / media strategy are frankly pretty simple.