Posted on October 11, 2009 by silverlinetv
Despite a tough year all round for the advertising industry, local online advertising in 2009 continues to grow in the USA to US$14.9bn, according to Borrell. Driven by search, local directories and video advertising local business has been and continues to plan to pull spend from traditional channels such as newspapers, cable, and radio into [...]
Filed under: Online Video Marketing, research | Tagged: borrell, google, online advertising, online video, research, USA | Leave a Comment »
Posted on October 8, 2009 by silverlinetv
Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) released the US IAB Internet Advertising Revenue Report for the first half of 2009 on 5th October. U.S. Internet advertising revenues were at $10.9 billion in that six month period.
The important metric is the report that digital video continues to experience robust growth with a 38% increase [...]
Filed under: Online Video Marketing, research | Leave a Comment »
Posted on October 7, 2009 by silverlinetv
We are often asked at Silverlinemedia.tv, what makes an engaging video. Many of our clients initially want a ‘funny video’ or a ‘viral video’. There certainly have been some terrific ‘funny online videos’ but the key questions we work through with our customers at the start of a brief include :
What is the role / [...]
Filed under: 1, Online Video Marketing, research | Tagged: ad effectiveness, silverlinemedia.tv | Leave a Comment »
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