Online Video Ads Are The Most Effective

Research released  by Dynamic Logic, the leaders in measuring digital advertising effectiveness, reveals that ad campaigns using Rich Media with Video created the strongest brand impact (across most branding goals, including aided brand awareness, online ad awareness, brand favorability, and purchase intent) compared to campaigns using Simple Flash and Rich Media without Video formats. (See chart below.)

Dynamic Logic has run a comprehensive and scientific survey to further support the obvious logic that filling an ‘ad space’ on a screen with dynamic and engaging content works, and offsets the banner blindness argument. Getting your content / message across using video is highly affordable, and I know that locally here in New Zealand the Silverlinemedia.tv video production and marketing cost is often cheaper than basic gif banner costs from certain suppliers.

This evidence is overwhelming video is becoming the most compelling and effective advertising medium online (and offline). Are you in the game?