Now Get your Video on Bingoo as well as Google

July 30, 2009 by silverlinetv Leave a Comment

bingBing Video Search focus clearly rose a level with the suprise (really) integration of Yahoo and Microsoft’s Bing search. What ever your view on their joint ability to compete with Google this service has an improved share, and well worth the effort of  focussing resources for it. With most search marketers spending their time on Google, often you can optimise for Bing and get immediate success.

Below is a good example of some our customers videos at http://www.silverlinemedia.tv optimised to appear on top of long tail searches on bing. We have certainly seen Bing take a 15% share of video search referrals vs Google for our customers, and this is producing enough return for our customers to invest more time and energy into dominating for Bing. 

bingsearch  At Silverlinemedia.tv we disitribute our clients contents across the 12 major video sharing sites and several video search engines as well as the definite Google and emerging Bing. Optimising (video seo) and positioning online video (keyword/phrase targeting) is critical and for small businesses can ensure that their content is top of and/or dominating  search engines for targeted terms.  

Drop us a line on your Bing SEO Video success.

Filed under Online Video Marketing Tagged with , , , , ,

Online Video More Popular than Social Media

July 30, 2009 by silverlinetv Leave a Comment

pewlogoWatching Online Video is significantly more popular than social media due to the respected Pew Internet Research Centre. 62% of all adults surveyed viewed online video compared to 46% using social media sites, with 11% using the emerging Twitter. This survey has a good demographic nugget revealing 89% of 18-29 years olds are watching online video.

videowatching

Video and social media are often interlinked with videos posted and shared within social media sites. Video is often the content that creates a discussion or a  reference on a social media site. The key to video marketing is distributing video across both video and socail websites in targeted, appealing ways. At http://www.silverlinemedia.tv our video tracking reports show that even an obscure video or social site can deliver audience if tagged and SEO’d corretly. 

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Recruitment Videos New Zealand

July 27, 2009 by silverlinetv Leave a Comment

At Silverlinemedia.tv we are rolling out recruitment videos in New Zealand. It is incredible to think that recruitment companies and businesses are still rying to sell their company’s position with 20 words in 5ccms – sure its reduced but its still happening.

We will keep you posted on both the recruitment agency, companies and even the candidates videos. This is a really interesting category change, that could have a significant impact on how this market works.

Filed under 1, Recruitment

Online Video Translation

July 25, 2009 by silverlinetv Leave a Comment

One Online video several languages ideal for cosmopolitan and export markets – lauching this week from http;//www.silverlinemedia.tv. Watch this space for updates.

Filed under 1, Channels and Distribution

New Zealand Property Video Report

July 14, 2009 by silverlinetv Leave a Comment

Internet Video is the fastest growing form of marketing on the internet (IAB). The mighty YouTube is now playing one billion videos globally every day (Comscore 2009).

In New Zealand Property Video is clearly emerging  as a valuable marketing tool. Here at Silverlinemedia.tv our property videos were played over 30,000 times across a range of websites in June.

propertyreport

As you can see above Property Video is now appearing and being played on franchise / agent national and local sites, property websites like Propertypress.co.nz and RealEstate.co.nz, video and social media sites such as YouTube and also appearing in search engines such as Google.

These are strong results and support New Zealand is one of the emerging video watching nations. 

Imporant to note here that a video play is an engaged viewer watching the property in depth, often for over a minute. This is signifcant vs. say a page impression which is often measured in seconds, as internet users increasingly scan information fast.

Filed under Real Estate Video, research Tagged with , , ,