Yanks Watch 11.5 billion online videos in March!

In March 2009, according to the ComScore study, U.S. users watched about 11.5 billion online videos, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video during March. This now equates to an average of 97 videos per viewer—translating into an average online video clip length of 3.4 minutes.

YouTube, Fox Interactive Media and Hulu top research company ComScore’s list of sites providing the most-watched online videos.

The volume is overwheming and continues to escale to normal surfing behaviour. Key learnings are attention spans are brief. As we know at silverlinemedia.tv – the majority of online video, particularly advertising, works best at the 2 minute mark. However of interest is the significant rise of broadcast streams from traditional and new broadcasters and networks such as Hulu.com.