Official – Online Video Advertising Lifts Buying by 40%!

Gian Fulgoni, chairman and co-founder of comScore, presented crucial research at the OMMA Hollywood conference in Los Angeles on Monday. 

Brands using online video ads have seen lifts of from 20 percent to 40 percent or higher in terms of incremental buying.  ComScore,  tracks the online viewing and shopping of 2 million individuals in the USA.

View more from Fulgoni in this interview with Beet.TV

At Silverlinemedia.tv our customers are seeing the benefit of delivering their message and promotion in video format rather than text and pics. Sound and motion captures attention and drives desire so effectively. No suprises that hard statisitcal data is now backing up this obvious view.