Why do agencies love internet video but struggle with environment?

EMarketer reports an overwhelming majority of advertising agencies are forecasting major investment in online video advertising.  Well done to traditional suits for finally catching up.

Unfortunately, in a survey conducted by video advertising network BrightRoll, 45% of buyers said the quality of surrounding content was of utmost importance, followed by click-through rate (27%) and site placement (25%).

Quality of environment is a fascinating topic as the internet dismantles the historical ‘safe branded environments’ of old media. Instead we now have a wealth of options to target advertisers not only on local sites but following our customers onto offshore websites.

The opportunity with environment and targeting is over-whelming. At Siverlinemedia.tv we are presenting small medium enterprises via video onto some of the great brands of traditional media through online video targeting as well as the new online forces, an opportunity that has never been so easily attainable or effective.

Don’t you love this video revolution. Game leveller.