Latest Silverlinemedia.tv VideosMajor advertiser Reckitt-Benckiser announced it is shifting $20 million of its TV budget to online video. Reckitt-Benckiser, which has a $475 million measured-media budget for TV.
“We’ve seen a fundamental shift in consumer consumption and habits migrating over to digital video,” Fonzetti, the agency’s Internet specialist, told AdAge. The integration of traditional and digital media is here [...]
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Gian Fulgoni, chairman and co-founder of comScore, presented crucial research at the OMMA Hollywood conference in Los Angeles on Monday.
Brands using online video ads have seen lifts of from 20 percent to 40 percent or higher in terms of incremental buying. ComScore, tracks the online viewing and shopping of 2 million individuals in the USA.
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Filed under: Online Video Marketing, research | Tagged: beet.tv, comscore, fulgoni, online video advertising, research | 1 Comment »
In March 2009, according to the ComScore study, U.S. users watched about 11.5 billion online videos, an increase of 11 percent over February. The average viewer watched about 5.5 hours of online video during March. This now equates to an average of 97 videos per viewer—translating into an average online video clip length of 3.4 minutes.
YouTube, [...]
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EMarketer reports an overwhelming majority of advertising agencies are forecasting major investment in online video advertising. Well done to traditional suits for finally catching up.
Unfortunately, in a survey conducted by video advertising network BrightRoll, 45% of buyers said the quality of surrounding content was of utmost importance, followed by click-through rate (27%) and site placement (25%).
Quality [...]
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