Your TV Ad Must be Online – Your Audience is

FOX has published results from a study measuring how online video extends the reach of television campaigns.

The research, conducted with U.K. cable operator Mediacom Communications, has been produced to help advertisers better assess the ROI for online video.

The study found that online pre-roll advertising works in tandem with television campaigns to extend the reach by up to one third among those in homes with broadband.

Clearly traditional TV campaigns can move across, often tailored for the medium, to ensure reach across the target market, as segments within their target market spend more time with broadband internet. Good to see solid research report this simple theory.