Posted on March 31, 2009 by silverlinetv
Silverlinemedia.tv
Silverlinemedia.tv, New Zealand’s biggest internet video company, has opened a Chrischurch office to develop the demand from customers in the South Island for website video production and marketing.
The new South Island office is headed up by highly experienced media executive David Parlane, who until recently headed up ACP Trader in the South Island and has [...]
Filed under: Online Video Marketing | Tagged: christchurch, david parlane, lee williams, New Zealand, silverlinemedia.tv, south island, website video | Leave a Comment »
Posted on March 13, 2009 by silverlinetv
Interactive advertising marketing spend has been on a consistent upward projectory, year on year across the globe, winning massive share from traditional media. The dramatic rise of online consumption compounded by interactive advertising’s unique abilities around targeting and reporting has put online as a critical piece, if not at the heart, of the communications mix. [...]
Filed under: Channels and Distribution, research | Leave a Comment »
Posted on March 3, 2009 by silverlinetv
FOX has published results from a study measuring how online video extends the reach of television campaigns.
The research, conducted with U.K. cable operator Mediacom Communications, has been produced to help advertisers better assess the ROI for online video.
The study found that online pre-roll advertising works in tandem with television campaigns to extend the reach by up to one third among those [...]
Filed under: Online Video Marketing, research | Leave a Comment »
Posted on March 2, 2009 by silverlinetv
The number of online shoppers who watch retail videos grew 40% in a year. Not suprising given trends and that obvious fact that video brings products to life in a way that static images and text can’t, often providing the final push a consumer needs to make a purchase or an enquiry.
Research and Markets’ report [...]
Filed under: Retail, research | Tagged: professional video, research and markets, retail video, video | Leave a Comment »
Posted on March 1, 2009 by silverlinetv
Report that professionally produced and distributed online video continued unabated in 2008, with cumulative volume advancing 24.3% to 41.6 billion views.
Accustream’s category-by-category analysis of cumulative views shows music with 25.5%, news 22.6%, entertainment/kids at 20.2%.
With the overall category (pro, user, retail etc) on the rise as per comscore reports in this blog, consumers obvioulsy want to watch [...]
Filed under: 1, Channels and Distribution, research | Leave a Comment »
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