Your video library could be an online gold-mine

No suprises that the Discovery Channel has realised that its sitting on a possible goldmine of timeless content that can be monetised within the new world of video distribution and monetisation. They certainly have a good sense of humour over at Discover HQ, based on this quote reported in the International Tribune
“Cheetahs are still [...]

Which Video Ad Formats Work Best ?

The debate and keeness of which video ad formats work best has escalated with the formation of ‘The Pool’ in the USA, a collection of advertisers and publishers (includes the likes of Microsoft, Yahoo, CBS’s CBS Interactive and Hulu.com) who are testing various formats.
Whilst IAB’s around the world have issued video advertisng guidelines and standards, there [...]