Americans watching 13 billion online videos a month

January 6, 2009 by silverlinetv Leave a Comment

emarketeer

Americans watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago, according to numbers released Monday by market researcher ComScore.  

Driven primarily by YouTube 77% of the US internet population viewed online videos in 2008.

With the already massive volume of online video content further increasing in quantity, quality their is not a niche market that is untouched by the rise of online video.   Nearly every business can clearly get their video presented to  the right audience, which is prepared to watch and engage with their message. 2009 is clearly going to be an explosion of video content and usage.  Here at silverlinemedia.tv the team are passionate about enabling ths explosion.

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Online video viewers to reach nearly 1 billion in four years

January 3, 2009 by silverlinetv Leave a Comment

abi_logo  the number of online video viewers will grow from 563 million at the end of 2008 to 941 million by 2013,  according to ABI Research, as convergence, speeds and services increase their speed to market.

“All stakeholders in the online video ecosystem are eyeing the living room,” remarks ABI research director Michael Wolf.  “With the continued adoption of network-connected video game consoles, the porting of popular online video services such as Hulu and Netflix onto third party consumer electronics devices, and network operators’ growing interest in over-the-top video, we see this market for TV-displayed online video continuing to grow.”

This piece of online advertising research supports consumers are truly embracing online video, with total platform independency, what an opportunity to target them with engaging video content and advertising.

 

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