Major publishers focus investment in online video

 Reports today that major media companies are ramping up their video operations as pressure comes on digital advertising growth, let alone intense pressure on their traditional channels. The driving principle is the premium rates that video ads command.  Publishers such as Forbes, Conde Nast, The New York Times and The Street.com relaunched their video platforms this fall with plans for further growth in 2009. 

Video works hence the higher CPM’s being chased by the majors.  With our customer base the video investment is producing high ROI on sales/lead conversions and brand cut-through.  That is why big publishers, with terrific engaging content can insert targeted and compelling video into their pages and deliver for advertisers. For our target audience, small business, this is further great news that more video placements will appear on great content sites enabling small business advertisers, the opportunity to target and deliver their message and compete with the big boys.