Local Online Video Advertising is a Game Changer
December 22, 2008 Leave a Comment
The Kelsey Group ( www.kelseygroup.com) has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds.SMB Video Ads are moving faster than expected. Kelsey Group analysts are beginning to see data that suggest the firm’s aggressive video ad forecasts might have been too low. At Interactive Local Media 2008, for example, Gordon Henry, Spotzer’s president of North and South America, suggested that within a few years half of SMBs that have Web sites will have a video advertisement. That’s approximately 3 million small-business ads in the next few years in the United States alone. What to watch for in 2009: Even faster adoption than The Kelsey Group’s forecast of a 163 percent compound annual growth rate (CAGR).
The Kelsey Group have a strong track record in forecasting local media advertising trends. This US trend is being mirrored world wide. Locally in New Zealand silverlinemedia.tv has produced its 1,000 online video fro SMBs since our inception in July 2008. 2009 is looking to be a terrific year for the online video medium in both take-up and the product offer.
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