Latest Silverlinemedia.tv VideosA new study conducted in November from Marketing Sherpa reports that from a sample of over 1,000 US marketers 56% were happy with the results of the video they have run on their website. Interestingly those that were not believe it was how they executed the video, and still believed that the results were there [...]
Filed under: Online Video Marketing, research | Tagged: research, online video, USA, marketing sherpa, website video | Leave a Comment »
Advertising, marketing and media executives will increasingly migrate from a planning and experimentation phase to significantly increase implementation of their online video initiatives in 2009, a recent survey of more than 400 senior-level decision makers, has revealed.
The survey, conducted by PermissionTV, identified online video as the top priority for digital marketing budgets, and also demonstrated [...]
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Reports today that major media companies are ramping up their video operations as pressure comes on digital advertising growth, let alone intense pressure on their traditional channels. The driving principle is the premium rates that video ads command. Publishers such as Forbes, Conde Nast, The New York Times and The Street.com relaunched their video platforms [...]
Filed under: Online Video Marketing | Tagged: conde nast, CPM, forbes, mediapost, new york times, USA, video | Leave a Comment »
The Kelsey Group ( www.kelseygroup.com) has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds.
SMB Video Ads are moving faster than expected. Kelsey Group analysts are beginning to see data that suggest the firm’s aggressive video ad forecasts might have been [...]
Filed under: Online Video Marketing | Tagged: interactive local media, kelsey group, New Zealand, online video, research, spotzer, trends, USA | Leave a Comment »
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