Online video advertising growth strong despite slowdown

Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008.

In August, before the full impact of the economic slowdown and its impact on the technology sector was apparent, eMarketer had predicted online ad spending would grow by 14.5 percent in 2009.

No suprises. Display has a terrific role to play in brand enagement as well as ROI and now with broadband, consumer video habits and a plethora of agency and SME video solutions and ideas the advertiser can really engage their audience with video advertising and content via the PC and increasingly through the take-up of the ‘new’ devices. Our view a targeted engaging piece of video vs. dead trees and mass broadcast. Let battle commence.