Internet video reaches 290mn households globally
November 24, 2008 2 Comments
IMS Researcg reports that 290mn households had the capability to view Internet video at the end of last year. 10% of whom had the ability to watch online video on their living room TVs.
The number of households worldwide with access to Internet video on their TV is projected to reach 300mn by the end of 2013, according to the report, entitled ‘IPTV: Beyond Telco TV’.
Shane Walker, Research Analyst at IMS Research suggests ‘numbers will be driven by more CE manufacturers incorporating web video into their products during the first half of 2009 plus the launch of stand alone internet video set-top boxes, such as Roku and Vudu ”.
Clearly online video adverts will have significantly more homes to find and engage their target audiences through the coming 12 months. For SME’s in particular advertising via TV/video into the home is now on the agenda, and through targeting, SME’s will be competing for ‘ad-time’ in areas only major corporates and agencies used to be able to afford.
silverlinetv
We’re definitely seeing a pick up in the UK. Video is certainly being adopted by e-tailers in the form of rich content on product pages but also in the form of storytelling for individual brands. An example of this is in the luxury sector where designer profiles give depth to the product offering – see http://blog.liberty.co.uk and search for DecodeLondon
If you’re asking a customer to spend upwards of £1000 on a chair or coat stand then you really need a stronger proposition than a simple catalogue page. It’s all about bringing the touch and feel of a retail store into an online environment.
It’s all about humanizing the brand and those companies that understand this will be the winners.
I really love the information you have provided. I have picked up some pearls of wisdom from your posts and I really thank you.Video advertising will continue to dominate the internet world.