Online Video Redefining B2C communication
November 21, 2008 Leave a Comment
 Excellent article by Dave Dutch, of Vignette, on Media Post’s Online Video Insider this week |
Dave triumps web video’s real potential is not in watching “Lost” or “The Office” online or even downloading those shows to your cell phone or iPod. It’s about giving consumers what they want in the most engaging medium available. Reviewing the fact that people prefer a visually dynamic medium when it comes to being entertained or getting information. He highlights that the vast majority of businesses riding the video wave are non-media organizations, ranging from small neighborhood retailers and restaurants to powerhouse brands like Nike and Apple.
Dave ends the aritcle – this future is much closer than you probably think. We whole heartedly agree. As a favourite Mancunian band of ours once prophesised ‘the past is yours but the future is mine’ |
silverlinetv
