Videos improve website performance

Gartner research reports that video has the advantage of being more measurable, more impactful and more likely to produce results without taking users off a site.  Silverlinemedia.tv has scores of case studes showing that the right video embedded into websites increases the KPI’s of the site, primarily around conversions.

Our experience is a focussed deep site with video promotion, how-to beats a site with breadth.