Protail Content filling the niche video advertising space
November 16, 2008 1 Comment
Protail Video is clearly creating significant audience and volume in niche segments, enabling terrif
ic targeting opportunities. Protail Content. the gap between professionally produced content and user-generated content, is giving traditional niche media owners the frights. Within the masses of content availalbe new stars and loyalties are emerging, creating further online video advertising opportunities.
Gartner, Inc. this week reported that protail video is offering consumers a wide range of higher-quality niche content and providing advertisers a safe, targeted inventory in which they can place ads. The amount of protail content has grown as much as 600 percent in the past year, despite a complex distribution labyrinth and fragmented monetization opportunities.
Worldwide protail advertising revenue is expected to total $75 million in 2008, and grow in excess of $1.5 billion by 2012. This segment will offer advertisers in search of targeted noncopyrighted video inventory a major placement opportunity.
Siverlinemedia.tv believes that many of our SME customer’s will be heavily targeting protail content shows as targeting, reach and price/value is becoming significant.
silverlinetv
Niche video is capatilizing on the booming Connected TV industry – medical and auto are two markets that see the revenue opportunity
AnySource Media Provides VOD Opportunities for Everwell and WheelsTV
Focused Video Networks Partner with Connected TV to Boost Distribution Strategy
Malvern, PA – August 5, 2009 – AnySource Media, LLC, creator of the Connected HDTV Platform™ which allows consumers to directly connect to 100s of “virtual” on-demand channels “out of the box” in new HDTVs being introduced this year, today announced Everwell Health and WheelsTV as new content partners. The Connected HDTV Platform creates a video on demand (VOD) opportunity that will augment existing distribution channels for the two producers of niche video content.
“Content owners of every size are recognizing Connected TV as a critical asset for their distribution, syndication and advertising strategy”, states Doug Vogel of AnySource Media. “The AnySource connected TV platform is one of the key platforms that will help content owners and advertisers reach a larger, targeted audience immediately upon deployment.”
“The Everwell TV network is currently available in physicians’ waiting areas and via the Internet,” says Tom Hicks, EVP, sales and marketing, Everwell. “AnySource Media’s Connected TVs extend our reach beyond the medical office to the living room, increasing our brand awareness and reinforcing our message.”
In addition to driving incremental users of website or hosted video, content owners like the ease of working with AnySource Media. AnySource provides a turn-key connected TV solution embedded directly in HDTVs that requires no expenditure of content partner engineering resources for integration. It also preserves content provider business models, whether ad-supported or paid.
“We are very excited about expanding and growing our business along with AnySource Media”, states Jim Barisano, CEO of WheelsTV. “Their consumer friendly UI, easily navigated with a standard TV remote, combined with their partner and backend support, will make the AnySource connected TV the choice for both consumers and video providers alike.”
To schedule an exclusive preview of the Connected HDTV demo, please contact AnySource by visiting http://www.anysourcemedia.com/contact-us or call 610-422-2805, ext. 218.
About AnySource Media
AnySource Media is the creator of Internet Video Navigator™, a part of the Connected HDTV Platform™, which allows the television set to be directly connected to the Internet. Consumers will be able to navigate and play videos from hundreds of existing web sites all through a standard TV remote control. The Philadelphia-based company produces software that is embedded directly into HDTVs and other consumer electronics devices with a data center back-end to support easy and fast TV navigation and e-commerce transactions, as well as content and data aggregation deals for consumer electronic devices. For more information, please visit http://www.AnySource.com
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