Posted on November 26, 2008 by silverlinetv
Emarketeer has just reported its 2009 forecast for online ad spend. No suprises given recent industry and media buzz. Online spending on video advertising, is expected to remain strong at 44.9 percent, whilst online ad spending is forecast at US$25.7 billion dollars in 2009, just 8.9 percent more than the US$23.6 billion dollars that will be spent in 2008.
In August, [...]
Filed under: Online Video Marketing, research | Tagged: agency, emarketer, google, online advertising, online video, research google, SME | Leave a Comment »
Posted on November 24, 2008 by silverlinetv
IMS Researcg reports that 290mn households had the capability to view Internet video at the end of last year. 10% of whom had the ability to watch online video on their living room TVs.
The number of households worldwide with access to Internet video on their TV is projected to reach 300mn by the end of 2013, according [...]
Filed under: research | Tagged: households, IMS, internet video, IPTV, roku, vudu, worldwide | 1 Comment »
Posted on November 21, 2008 by silverlinetv
Excellent article by Dave Dutch, of Vignette, on Media Post’s Online Video Insider this week
Dave triumps web video’s real potential is not in watching “Lost” or “The Office” online or even downloading those shows to your cell phone or iPod. It’s about giving consumers what they want in the most engaging medium available. Reviewing the fact that people prefer a visually [...]
Filed under: Online Video Marketing | Tagged: Dave Dutch, Media Post, Video Insider, Vignette | Leave a Comment »
Posted on November 21, 2008 by silverlinetv
Further evidence that US internet users are moving fast into video arrives today from Mediamark Research & Intelligence (MRI). Downloading TV programs, watching online videos and making online phone calls posted the biggest year-to-year percent increase among adults.
According to responses from MRI’s just released Fall 2008 Survey of the American Consumer, 3.2% of adults said they [...]
Filed under: research | Tagged: alexa, comscore, MRI, online video, research, USA | Leave a Comment »
Posted on November 19, 2008 by silverlinetv
Gartner research reports that video has the advantage of being more measurable, more impactful and more likely to produce results without taking users off a site. Silverlinemedia.tv has scores of case studes showing that the right video embedded into websites increases the KPI’s of the site, primarily around conversions.
Our experience is a focussed deep site [...]
Filed under: research | Tagged: gartner, online video, research, USA, websites | Leave a Comment »
Posted on November 16, 2008 by silverlinetv
Finally YouTube announced on Wednesday that they will be copying parent company, Google’s core advertising search business model and offering reverse auction bids for top of search placement of videos.
This will enable both corporate, SME, and even hard core video producers, the ability to get their video (ad) to the top of the list. This [...]
Filed under: Channels and Distribution | Tagged: online advertising, USA, youtube | Leave a Comment »
Posted on November 16, 2008 by silverlinetv
Protail Video is clearly creating significant audience and volume in niche segments, enabling terrific targeting opportunities. Protail Content. the gap between professionally produced content and user-generated content, is giving traditional niche media owners the frights. Within the masses of content availalbe new stars and loyalties are emerging, creating further online video advertising opportunities.
Gartner, Inc. this week [...]
Filed under: research | Tagged: gartner, online video, protail video, research, world | Leave a Comment »
Posted on November 16, 2008 by silverlinetv
250m videos have been seen on the BBC’s iPlayer according to Erik Huggers, Director of BBC Future Media & Technology. He spoke on 11th November 2008 at Screen Digest’s The Future of Online Media Distribution conference.
The BBC, with its stella current and archive content, is extending both its world and local reach. Globally the BBC [...]
Filed under: Channels and Distribution | Tagged: BBC, global video, local video, iplater, screen digest | Leave a Comment »
Posted on November 4, 2008 by silverlinetv
Yellowbook.com, the US directory giant, announced today a content distribution agreement with YouTube™, the world’s most popular online video community allowing millions of people to discover, watch and share originally created videos, to showcase yellowbook.com’s video advertisers across YouTube’s network.
Good to see major media companies folowing on from start-ups like us here at Siverlinemedia.tv in posting [...]
Filed under: Channels and Distribution | Tagged: local advertising, USA, Yellow, youtube, Youtubr | Leave a Comment »
Posted on November 3, 2008 by silverlinetv
According to Ad Age today, the US ABC and CBC networks are spending millions on research to make two arguments: Online-video ads have a bigger impact than TV ads and therefore deserve higher ad rates than TV, and that consumers don’t mind the intrusion. Their initial research from Magid Associates shows consumer recall of an unskippable [...]
Filed under: research | Tagged: research, TV, USA | Leave a Comment »
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