Video advertising projects high

Here at Siverlinemedia.tv we are convinced that the video advertising online is shaking the ground of traditional advertising models. Here are two recent research reports that almost support our enthusiastic view of online video.

eMarketer has a new report available that details yearly projections for online video ad spending through to 2013.  The report, titled “The Video Advertising Online Report,” demonstrates that although 2008 was a change year with both the elections and the olympics suppoting the rise of socail video media , in another 4 years video advertising effectively will be a standard in the USA.

 

This comes in shortly after the intensive research report from LiveRail, the video advertising San Francisco technology start-up, which forecasted a 50% plus growth in US video advertising over the next two years reaching close to US$1bn by 2010.

According to the report, online video advertising currently only represents 2.4% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion US dollars.