Posted on October 31, 2008 by silverlinetv
25.9 million German Internet users viewed more than 3 billion videos online in August 2008 according to the comScore Video Metrix service. That’s an incredible 95 videos per user with the average video playing just over 4 minutes. Google Sites lead the pack, primarily due to YouTube.
Therefore the total German online video viewing audience in August watched an astounding total [...]
Filed under: research | Tagged: comscore, europe, germany, Nielsen, research, video, youtube | Leave a Comment »
Posted on October 27, 2008 by silverlinetv
Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer Web [...]
Filed under: Retail | Tagged: online video, research, Retail, USA | Leave a Comment »
Posted on October 25, 2008 by silverlinetv
At Silverlinemedia.tv we distribute our clients videos to all the key video sharing sites plus targeted niche sites. Distribution of content to the right audience is obviously critical.
YouTube Cofounder Chad Hurley, 31, speaking at the MIPCOM Conference in Cannes, has
compared the current state of online video to the nascent years of television. Yes, we get that. The point of [...]
Filed under: Online Video Marketing | Tagged: content, distribution, online video, youtube | Leave a Comment »
Posted on October 25, 2008 by silverlinetv
Canada Local Video Forecast: Market Overview and Outlook
The Kelsey Group has released a new reports show that Canada is also experiencing the boom in online video that we have reported the US, India and of course here in New Zealand is experiencing. The video market in 2007 was C$0.9 million, and TKG predicts it will grow to C$162.4 million by [...]
Filed under: research | Tagged: canada, online video, research | Leave a Comment »
Posted on October 25, 2008 by silverlinetv
Over 600 online video’s of New Zealand cars have been produced by Silverlinemedia.tv over since July 1 and now we are seeing car dealers embracing video to present their dealerships benefits and offers. Several video ads can be seen live on the autotrader.co.nz website from the likes of Pinnacle Cars, Kepplers Cars and Ebbetts.
[...]
Filed under: Auto / Car Video | Tagged: Auto / Car Video, Auto Trader, car dealer, Kelsley Group, New Zealand, research, silverlinemedia.tv, video | Leave a Comment »
Posted on October 25, 2008 by silverlinetv
David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. has significant revised his video advertising forecast down but the growth is still impressive reading, up 50% to 80%. The eMarketer estimate is down from $1.35 billion to $505 million.
David Hallerman and his team are convined that [...]
Filed under: research | Tagged: emarketer, online video, research, USA | 1 Comment »
Posted on October 11, 2008 by silverlinetv
You can now upload your images and script/message for Silverlinemedia.tv for us to turn into virtual video’s within 48 hours. This is a terrific new service enabling anyone locally or globally to get quality low cost virtual videos FAST.
Of course you can also pay for them online.
Filed under: Siverlinemedia.tv News | Tagged: order video, silverlinemedia.tv, upload video | Leave a Comment »
Posted on October 11, 2008 by silverlinetv
Here at Siverlinemedia.tv we are convinced that the video advertising online is shaking the ground of traditional advertising models. Here are two recent research reports that almost support our enthusiastic view of online video.
eMarketer has a new report available that details yearly projections for online video ad spending through to 2013. The report, titled “The Video [...]
Filed under: research | Tagged: advertising, emarketer, forecast, liverail, research, video | Leave a Comment »
Posted on October 11, 2008 by silverlinetv
No, this is not a viewer who is considering matrimonial bliss, but an interesting and large audience of video. According to Forrest Consulting the 40% of viewers who watch more than thirty minutes a week are young, influential and interestingly watch a great deal of long-form online video and pay attention to the brand messages [...]
Filed under: Online Video Marketing | Tagged: forrester, marketing, research, veoh, video, video usage | Leave a Comment »
Posted on October 10, 2008 by silverlinetv
We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.
We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.
Filed under: Online Video Marketing | Tagged: IAB, marketing, media, Nielsen, research, silverline, SME, video | Leave a Comment »
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