German video consumption on youtube

October 31, 2008 by silverlinetv Leave a Comment

25.9 million German Internet users viewed more than 3 billion videos online in August 2008 according to the comScore Video Metrix service. That’s an incredible 95 videos per user with the average video playing just over 4 minutes.  Google Sites lead the pack, primarily due to YouTube.

Therefore the total German online video viewing audience in August watched an astounding total of 219 million hours of video content, or individually just over three hours.

According to comscore 73% of Germans are actively watching video vs. 70% in the UK and 66% here in New Zealand (Nielsen Net-ratings). 

The take-up of video across continents is consistent and its moving fast in total percentages and time spent.

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Video is gold to jewellery and watch sales

October 27, 2008 by silverlinetv Leave a Comment

Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.  Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer Web sites.
Consumers also cited online video as an influence in their recent purchases, the majority of which are younger male watch buyers. 

“Online video is fast becoming an increasingly popular advertising vehicle, especially for marketers of style products,” said C. Lee Smith, president and CEO of Ad-ology Research. “Many videos found online for watches resemble mini-movies more than commercials. Our study finds that for one in five male jewelry/watch buyers 18 to 24, online video does more than entertain, it impacts what they buy or where they buy it.”

The full report covering “Media Influence on Consumer Choice: Jewelry & Watches” is available through Ad-ology and can be purchased online at http://www.ad-ology.net. 

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‘Distribute your content’ – You Tube Founder

October 25, 2008 by silverlinetv Leave a Comment

At Silverlinemedia.tv we distribute our clients videos to all the key video sharing sites plus targeted niche sites. Distribution of content to the right audience is obviously critical.

YouTube  Cofounder Chad Hurley, 31,  speaking at the MIPCOM Conference in Cannes, has

Chad Hurley, You Tube co-founder

Chad Hurley, You Tube co-founder

compared the current state of online video to the nascent years of television.  Yes, we get that. The point of his speach was to re-inforce the point to traditional media players that there distribution channel, the one they normally own, is not the way forward on reaching their audience. Instead you have to embrace where the fish are and get your content their.  Media 101 – surely.

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Canadian Video Market to Roar

October 25, 2008 by silverlinetv Leave a Comment

Canada Local Video Forecast: Market Overview and Outlook
The Kelsey Group has released a new reports show that Canada is also experiencing the boom in online video that we have reported the US, India and of course here in New Zealand is experiencing. The video market in 2007 was C$0.9 million, and TKG predicts it will grow to C$162.4 million by 2012.

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Kiwi Car Dealers Embracing Video

October 25, 2008 by silverlinetv Leave a Comment

Over 600 online video’s of New Zealand cars have been produced by Silverlinemedia.tv over since July 1 and now we are seeing car dealers embracing video to present their dealerships benefits and offers.  Several video ads can be seen live on the autotrader.co.nz website from the likes of Pinnacle Cars, Kepplers Cars and Ebbetts.

This wave of embracement in New Zealand quickly follows on from a US report by the Kelsley Group earlier in the year which showed in the US a third off all dealers were already taking advantage of video.  The survey reported 59% of dealers planned to use video on their own websites within the next 12 months

The rational for this explosion. Is simple. Our view that video increases conversions for websites is supported by Larry Pryg, the National Marketing Manager for GM’s certified-used auto business has stated that “Video is exploding,” and that when it comes to used cars, dealer websites that have video are 2X more likely to generate phone calls or emails from prospective shoppers vs. websites just using still pictures.

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Video Advertising shaking off the Crunch

October 25, 2008 by silverlinetv 1 Comment

David Hallerman, Senior Analyst for eMarketer and author of their recently released report, Video Advertising Online: Spending and Pricing. has significant revised his video advertising forecast down but the growth is still impressive reading, up 50% to 80%.  The eMarketer estimate is down from $1.35 billion to $505 million.

David Hallerman and his team are convined that online video advertising growth will sustatin an above 50% growth rate for the next five years.  Given the current economic climate this forecast should attract both online publishers and investors alike.

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We launch video upload and online payment

October 11, 2008 by silverlinetv Leave a Comment

You can now upload your images and script/message for Silverlinemedia.tv for us to turn into virtual video’s within 48 hours. This is a terrific new service enabling anyone locally or globally to get quality low cost virtual videos FAST.

Of course you can also pay for them online.

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Video advertising projects high

October 11, 2008 by silverlinetv Leave a Comment

Here at Siverlinemedia.tv we are convinced that the video advertising online is shaking the ground of traditional advertising models. Here are two recent research reports that almost support our enthusiastic view of online video.

eMarketer has a new report available that details yearly projections for online video ad spending through to 2013.  The report, titled “The Video Advertising Online Report,” demonstrates that although 2008 was a change year with both the elections and the olympics suppoting the rise of socail video media , in another 4 years video advertising effectively will be a standard in the USA.

 

This comes in shortly after the intensive research report from LiveRail, the video advertising San Francisco technology start-up, which forecasted a 50% plus growth in US video advertising over the next two years reaching close to US$1bn by 2010.

a sure thing trend

a sure thing trend

According to the report, online video advertising currently only represents 2.4% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion US dollars.

 

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The Engaged Video Viewer

October 11, 2008 by silverlinetv Leave a Comment

No, this is not a viewer who is considering matrimonial bliss, but an interesting and large audience of video. According to Forrest Consulting the 40% of viewers who watch more than thirty minutes a week are young, influential and interestingly watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments. This certainly conflicts with a common view that the young have a short-attention span, and that advertisers need to rapidly get their message across.

Forrester conducated the research for Veoh Networks. Steve Mitgang, their CEO states on the back of this research “Now is the time for advertisers to re-think their approaches to marketing in online video in order to captivate these valuable viewers”.

There’s more detail on the engaged viewer at Veoh 
Who is the Engaged Online Video Viewer?

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the online video marketing revolution evangelists

October 10, 2008 by silverlinetv Leave a Comment

We all accept online media has fundamentally changed how we communicate with our current customers and prospects. Case studies and usage figures from various research bodies such as Nielsen Netratings and the IAB’s PWC Online Advertising Quarterly Surveys are testament to this.

We believe there is another wave, that is about to blow apart how the majority of businesses market themselves via supposedly local and niche traditional media and to some extent some forms of the online advertising models currently being practiced.

With the current internet reach levels, reasonable broadband penetrations, and the empowering cost/smarts of online video we aim to smash down the barriers for SME’s to compete with major corporate advertising. 

Our mantra is online video marketing that delivers, we aim to create engaging advertising and marketing video and smartly get this video to the right audience to stimulate brand engagement and direct response i.e. revenue for bottom line return for SME’s.

Wish us luck, we aim to change the media/marketing landscape – we’d love to know what you think of our concept.

About Us

Silverlinemedia.tv aims to be the leading specialized online video production and marketing service focused on SME’s n New Zealand, Siverline Media has a unique operational national capability and infrastructure backed by a strong experienced management team. We provide online video strategy development services, produce high quality low-cost Internet videos and develop and execute plans to deliver those videos across the Internet to the right audience at the right time.

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