Posted on August 17, 2010 by silverlinetv
Strong video to purchase data has come out of New Zealand. 40% of those who watch or listen to a video / audio review have gone on to actually purchase the product. This is highly significant marketing information for any marketing executive / business owner to review.
With over 70% of Kiwis watching online video sites such as YouTube, this means over a third of New Zealanders are buying products after watching online video. The data comes from Nielsen New Zealand’s Social Media amongst New Zealand Businesses Survey conducted in December 2009, and released in July 2010.
This New Zealand data matches US based research that we have profiled showing how online video drives engagement such as the Interpret Survey and drives actual buying and the Comscore which showed a similar position to New Zealand for US shoppers behaviour around online video.
The message is simple for businesses and advertisers. The internet revolution is now moving into its next phase in the online video advertising kingdom. Avoid at your peril. Interestingly here in New Zealand our online video company SilverlineMedia.TV is approaching it’s 2,500 video. Last year video was being embraced primarily by SME’s as they saw how they could present themselves affordably against their bigger high street competitor. This year we have seen the mid-sized companies and brands finally getting into online video. The online video advertising and content revolution is clearly on in New Zealand.
Filed under: Online Video Marketing, research | Tagged: research, Nielsen, New Zealand, comscore, silverlinemedia | Leave a Comment »
Posted on July 13, 2010 by silverlinetv
Silverlinemedia.tv is rolling out venue video and clubs video with Clubs New Zealand.
Clubs New Zealand is looking to drive membership of their terrific association of clubs nationwide. Video will present the clubs services to the community and their members and bring a new 21 century marketing presentation. SilverlineMedia.tv has already produced video for numerous clubs from the local RSA to the community sports club.
Filed under: Online Video Marketing | Leave a Comment »
Posted on July 6, 2010 by silverlinetv
Our Video on Google Places / Maps is really driving audience and search share for our clients. http://ping.fm/EMxhm.
We have seen a number of clients that include video to their Google Places listing lift their position. Ensure you do the obvious keyword SEO of your listing, get the location right, and ensure Video and Comments drive additional benefit.
Filed under: Online Video Marketing | Leave a Comment »
Posted on May 20, 2010 by silverlinetv
We’ve expanded our video partnership services for online publishers and development companies -join us http://bit.ly/vidpartner.
|
Silverlinemedia.tv video simply integrates successfully with online directories, newspapers, classified sites, development companies, agencies and other reseller partners to offer online video to your existing customers, plus we also bring our customers to you.
Companies like ACP Media, Ray White, Colliers, RE/MAX, 3Webfeet, OneClick, SureFireand more all trust Silverlinemedia.tv to provide high-quality, high-volume video fulfillment to their customers.
Reseller – we develop strategies that deliver you revenue and increased customer satisfaction. Our current partners very happy with our service focus and value that we are delvering.
|
Video Benefits for Publishers
-
Increase online channel revenues
-
Increase engagement and time spent
-
Increase uptake of your products when bundled with video
-
Increase upgraded renewals from existing customers
-
Increase new advertiser sign-ups
-
Drive additional response leads and sales
|
Filed under: Uncategorized | Leave a Comment »
Posted on March 14, 2010 by silverlinetv
How to use internet video for Real Estate #renz – view this http://bit.ly/RealEstateNZ.
SilverlineMedia.tv show real examples of ten different ways for real esate agents to use online video. From presenting property listings to marketing the agent and brand.
If you are in real estate these terrific examples from New Zealand will get you into the online video revolution. Guaranteed.
Filed under: 1 | Leave a Comment »
Posted on March 10, 2010 by silverlinetv
Internet users in the USA watched a staggering 34.2 billion videos in January 2010, up 120% year on year, according to the leading internet metrics research company Comscore. This worked out at 187 videos per viewer in the month. This is further conclusive proof that internet habits are changing from text to video. The average video length was 4.1 minutes. You’ve probably done the maths already but that is 12.7 hours of video consumed per video viewer!
Here in the New Zealand local local internet metrics company Nielsen indicate 70% of kiwis online are viewing video. At Silverlinemedia.tv, we are at the coal-face having made over 2,000 full motion and virtual videos for our clients since our launch in late 2008. In Janaury our videos were played 30,647 times on our customer’s sites and the numerous video sites we distribute to from the mighty YouTube to Dailymotion. This accounted for 39,000 minutes of video informing customers about businesses products and services.
Video is clearly on an incremental projectary as costs of production reduce, return and benefit demonstrate the value and the sheer range of opportunities to use video to persuade and inform customers and partners. Add the smarts and effectiveness of online video advertising and the argument for video as a key part of a businesses business / media strategy are frankly pretty simple.
Filed under: research | Tagged: comscore, research, video | Leave a Comment »
Posted on February 26, 2010 by silverlinetv
Posted on February 1, 2010 by silverlinetv
Posted on January 27, 2010 by silverlinetv
Sell your shares now in paper makers – game is over – the apple Ipad is here – watch the video http://bit.ly/9W47wu , nice touch with the cure music
Filed under: 1 | Leave a Comment »
Posted on January 19, 2010 by silverlinetv
Strong video to purchase data has come out of New Zealand. 40% of those who watch or listen to a video / audio review have gone on to actually purchase the product. This is highly significant marketing information for any marketing executive / business owner to review.
